This Lab is a high-tech art experience called Panorama, with cotton candy too

The Lab will debut at Panorama, a music, art, and technology festival in New York in July.The Lab will debut at Panorama, a music, art, and technology festival in New York in July.

At the debut of Panorama — Goldenvoices’s music, art and technology festival on Randall’s Island in New York that’s being dubbed “Coachella of the East” — festivalgoers will be dazzled by far more than the musical acts.

The inaugural fest will feature The Lab, an interactive art experience that “invites festivalgoers to challenge all of their senses” with seven interactive installations and a 360 virtual reality theater. Presented by The Verge and powered by HP INC, the exhibit will feature work from exclusively New York-based artists, curated by

“The relationship between art, music, and technology is blurring in ways unimaginable in the past,” HP’s Alyson Griffin said in a statement to Mashable. And indeed, some of the installations are hard to imagine.

There’s The Art of Pinball — which reimagines an old game for 2016 through a digital art performance — and Cotton Candy Theremin, created by Emilie Baltz and Philip Sierzga, which transforms the process of making cotton candy into “a multi-sensory orchestration.”

And yes, the cotton candy is made of real sugar, it just add some “audio-visual music” into the mix, says Justin Bolognino, chief experience officer at

“The Lab at Panorama will allow festival goers to see technology as a tool, allowing us to remember that we are essentially one interconnected organism,” he said. “Humans that work with and alongside technology will help us to evolve as a species.”

Visceral Recess is an inflatable adult playground that encourages people “to become more familiar with their intrinsic selves.” Hyper Thread allows festivalgoers to “explore, manipulate, and create sounds in real time” via a a series of silk cocoons. And Infiinite Wall sounds like Panorama’s own Infinity Mirrored Room, an installation of mirrors, lights and sounds that respond to one’s presence via motion sensor.

The Lab also features The Dome a 70-foot structure that houses the 360-degree immersive theater. It features original music, sound design and audiospecialization by Antfood.

This is hardly the first time music festivals have gotten into the VR game. This year, Coachella gave cardboard VR headsets to each festivalgoer, and invited those who couldn’t make it to Indio to join in via its own VR app.

A great article written by Emily Blake over at Mashable

About the Author

Bill West
The founder and director of several art and sculpture related marketing companies along with their companion websites. Bill West is all about Art, Sculpture. Music, Architecture, Technology and items that move like cars and all motion related cool - all things Spatial. Bill West first became involved in the visual communications industry in 1972. Starting with a Craft store, then moving into commercial and fine arts store and both wholesale and retail as well as publishing our own 300 page catalog. That morphed in as gallery and large custom picture frame operation. Soon after that we ventured into drafting and engineering supply company and large scale photo reprographics services operation with complete large format color lab! Next came a Computer graphics systems integration company. Selling both cad/cam systems and micro-computer design cad systems which integrated AutoCad and 3D visualization programs to the PC. Always a forward thinker, Bill can spot market changes in the making and is good at positioning companies to benefit from that eventuality. A good example of this seeming clairvoyance is the way he jumped on the internet in 1993. By 1995 he had created a respected internet marketing business catering to the visual arts community.

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