This Lab is a high-tech art experience called Panorama, with cotton candy too

The Lab will debut at Panorama, a music, art, and technology festival in New York in July.The Lab will debut at Panorama, a music, art, and technology festival in New York in July.

At the debut of Panorama — Goldenvoices’s music, art and technology festival on Randall’s Island in New York that’s being dubbed “Coachella of the East” — festivalgoers will be dazzled by far more than the musical acts.

The inaugural fest will feature The Lab, an interactive art experience that “invites festivalgoers to challenge all of their senses” with seven interactive installations and a 360 virtual reality theater. Presented by The Verge and powered by HP INC, the exhibit will feature work from exclusively New York-based artists, curated by

“The relationship between art, music, and technology is blurring in ways unimaginable in the past,” HP’s Alyson Griffin said in a statement to Mashable. And indeed, some of the installations are hard to imagine.

There’s The Art of Pinball — which reimagines an old game for 2016 through a digital art performance — and Cotton Candy Theremin, created by Emilie Baltz and Philip Sierzga, which transforms the process of making cotton candy into “a multi-sensory orchestration.”

And yes, the cotton candy is made of real sugar, it just add some “audio-visual music” into the mix, says Justin Bolognino, chief experience officer at

“The Lab at Panorama will allow festival goers to see technology as a tool, allowing us to remember that we are essentially one interconnected organism,” he said. “Humans that work with and alongside technology will help us to evolve as a species.”

Visceral Recess is an inflatable adult playground that encourages people “to become more familiar with their intrinsic selves.” Hyper Thread allows festivalgoers to “explore, manipulate, and create sounds in real time” via a a series of silk cocoons. And Infiinite Wall sounds like Panorama’s own Infinity Mirrored Room, an installation of mirrors, lights and sounds that respond to one’s presence via motion sensor.

The Lab also features The Dome a 70-foot structure that houses the 360-degree immersive theater. It features original music, sound design and audiospecialization by Antfood.

This is hardly the first time music festivals have gotten into the VR game. This year, Coachella gave cardboard VR headsets to each festivalgoer, and invited those who couldn’t make it to Indio to join in via its own VR app.

A great article written by Emily Blake over at Mashable

About the Author

Bill West
The founder and director of several fine art related promotional marketing companies along with their companion websites. Bill West is all about Art, Sculpture and all things Spatial. The aforementioned website’s – -, his blog and podcast - – all provide a place for artists, both those just getting started to those who are seasoned an achievable path to recognition. Through Comprehensive Search & Discovery - with relevant results all Linked directly to you the Artist. You, the artist control all your links, nor more haphazard pie in the sky guesswork! Thus enabling you the Artist to display and achieve the all important feedback about your work. Not only that, but it assists in setting up that critical dialogue with potential clients. Here artists, sculptors, photographers, and object artists have an opportunity to participate, and exhibit their work in a visual place that is highly Searchable, and easily accessible to the public. No programming and it's Visual! BE SEEN! We do not sell, but assist you in the sales process. Bill feels that we are an important component of your marketing and promotional success. If you do one thing to promote your art – would be an ideal choice… Bill West first became involved in the visual communications industry in 1972. Eight years later he’d formed his own computer graphics systems company, which integrated Auto cad and 3D visualization programs to the PC. Always a forward thinker, Bill can spot market changes in the making and is good at positioning companies to benefit from that eventuality. A good example of this seeming clairvoyance is the way he jumped on the internet in 1993. By 1995 he had created a respected internet marketing business catering to the visual arts community. With years of knowledge and experience under his belt, Bill is a seasoned entrepreneur, gallery owner (since 1971) and solid supporter of the arts. Bill works to pave the way for all artists, both seasoned as well as new and upcoming artist talent.

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